{"id":1126,"date":"2013-09-30T08:10:10","date_gmt":"2013-09-30T12:10:10","guid":{"rendered":"https:\/\/www.beingbobblog.com\/?p=1126"},"modified":"2013-11-08T13:07:43","modified_gmt":"2013-11-08T17:07:43","slug":"how-to-improve-your-facebook-page-5-simple-things","status":"publish","type":"post","link":"https:\/\/beingbobblog.com\/happy-holidays\/how-to-improve-your-facebook-page-5-simple-things\/","title":{"rendered":"How To Improve Your Facebook Page 5 Simple Things"},"content":{"rendered":"

One common question I often hear from agents and businesses \u00c2\u00a0who are new to social media is, \u00e2\u20ac\u0153How do I measure the success of my social media efforts?\u00e2\u20ac\u009d It\u2019s a fair question to ask in my opinion. Answering that question, however, isn\u2019t always as easy as asking it. What\u2019s hard for many \u00c2\u00a0who are new to Facebook to understand, is that the success of their social media efforts shouldn\u2019t (and can\u2019t) be determined solely by the number of overall \u00e2\u20ac\u02dclikes\u2019 their page has. There are many other factors that need to be taken into consideration when trying to measure the success of a Facebook page, or a social media campaign in general. Sometimes it\u2019s important to recognize the quality <\/em>of interaction that exists on a Facebook page, rather than the quantity<\/em> of users who \u00e2\u20ac\u02dclike\u2019 a page. <\/em><\/strong><\/p>\n

\"\"<\/a>What I mean by that is this: you might not have as many Facebook friends\/fans as you would like, but what you do have is a number of loyal Facebook users who continue to consistently interact with you on your Facebook page. If you\u2019re getting caught up in the numbers, you\u2019re probably not paying attention to the great interaction occurring on your page. Measuring the success of your social media efforts sometimes requires you to ignore quantity (the number of \u00e2\u20ac\u02dclikes\u2019 your page has), and instead focus on quality (the interaction from loyal fans). <\/strong><\/p>\n

I understand, however, that ignoring the numbers isn\u2019t always easy for some agents and businesses to do. For that reason, I\u2019m offering five simple things you can do to improve your Facebook page. <\/strong><\/p>\n

Here they are:<\/strong><\/p>\n

Add Value: <\/span><\/strong>I just got done reading a great new book about social media by author Jeffrey Gitomer, who explains that\u00c2\u00a0\u00e2\u20ac\u0153the purpose of your online presence (especially on social media) is not to sell, it\u2019s to attract people who want to buy\u00e2\u20ac\u009d. <\/em>Wise words coming from someone who is actively creating valuable content on his social media sites. It\u2019s important to understand that people who connect with you on Facebook\u00c2\u00a0aren’t\u00c2\u00a0necessarily interested in buying from you (at least not right away). What they are looking for is value. They want to connect with you because you have something to offer to them besides your latest product. You have insight. You have advice. You have knowledge. You have expertise. Start offering valuable content on your Facebook page, and you will not only see an increase in the amount of people who \u00e2\u20ac\u02dclike\u2019 your page, but you will also see an overall increase in the interaction that occurs on your page.<\/strong><\/p>\n


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Add Variety:<\/span> If you aren\u2019t sharing photos, videos, or links on your Facebook page, you shouldn\u2019t be surprised that your numbers aren\u2019t where you want them to be. Providing consistent updates on your page is great, but it can only do so much. You need to start sharing other forms of content with your Facebook followers. Upload photos from your last event. Upload customer testimonial videos. Share interesting links, or links to your blog with your Facebook community. Once you start adding variety to your Facebook page, your numbers will most likely go up, and the amount of interaction occurring will also increase.<\/strong><\/p>\n


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Engage When Your Followers Are Listening:<\/span> Knowing when your followers are listening can be an extremely effective way to increase your Facebook numbers, and improve your Facebook page. If you\u2019re wondering why no one is \u00e2\u20ac\u02dcliking\u2019 or commenting on content that you are sharing on your page, it might be because you aren\u2019t engaging with your followers at the right time. Your followers aren\u2019t always logged into Facebook at the same time you post an update. I recently read a great report from Buddy Media<\/a> that looked at the best time of day (and best day of the week) to share content on a Facebook page. I was surprised with some of their findings, and I\u2019m guessing you would be too. I encourage you to download the report<\/a> yourself if you are interested in learning more about how to engage when your followers are listening. There are a lot of great graphs like the one below that will help you understand their findings:<\/strong><\/p>\n


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Cross-Promote:<\/span> Your Twitter followers might never know that you have a Facebook page, unless you tell them. The people who visit your company website won\u2019t look for you on Facebook, unless you show them you are there. Your company needs to make sure every separate audience you have online\u00e2\u20ac\u201dyour website audience, your blog audience, your newsletter audience, etc\u00e2\u20ac\u201dknows that you have a social media presence. You need to cross-promote whenever you have the opportunity to do so. Cross-promoting is one of the easiest ways to increase your numbers on Facebook, because you are inviting people who already interact with you others places to join you on Facebook too. Need examples? Click on the photo below to see all the ways we cross promote on our site.<\/strong><\/p>\n

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Respond: <\/span>One of the best ways to improve your Facebook page is to respond to questions your followers ask you on your page. Ignoring hard questions is the easiest way to lose Facebook fans and damage your online reputation. If \u00c2\u00a0you have decided that you want your company to have a presence on Facebook, then you need to be ready to address questions or concerns that your followers have. It\u2019s easy to delete a question or comment from an unhappy customer and move on, but it won\u2019t help you in the end. Your Facebook followers will think much more highly of you if you actually take the time to answer their questions, and let them know you care. Responding to questions or comments on your Facebook page will show other non-fans that you have something to offer them that your competition doesn\u2019t. It\u2019s worth it.<\/strong><\/p>\n


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I hope you are able to take at least one of these five tips and start incorporating it into your Facebook page. When you do, come back to this blog post and tell me if you saw any changes! I\u2019d love to read your comments. Just remember, measuring the success of your social media efforts isn\u2019t always about the numbers. Sometimes, it\u2019s beneficial to think about the quality of interaction on your page, the loyalty of your followers, and the value you are providing to your Facebook community.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

One common question I often hear from agents and businesses<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[5,6,8,9],"tags":[665,668,669,698],"class_list":["post-1126","post","type-post","status-publish","format-standard","hentry","category-all-posts-comments","category-real-estate","category-stuff","category-technology","tag-add-value","tag-add-variety","tag-buddy-media","tag-facebook-page"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","featured_image_urls":{"full":"","thumbnail":"","medium":"","medium_large":"","large":"","1536x1536":"","2048x2048":"","chromenews-featured":"","chromenews-large":"","chromenews-medium":""},"author_info":{"display_name":"Being BOB","author_link":"https:\/\/beingbobblog.com\/happy-holidays\/author\/admin\/"},"category_info":"All Posts & Comments<\/a> Real Estate<\/a> Stuff<\/a> Technology<\/a>","tag_info":"Technology","comment_count":"0","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p822aG-ia","_links":{"self":[{"href":"https:\/\/beingbobblog.com\/happy-holidays\/wp-json\/wp\/v2\/posts\/1126","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/beingbobblog.com\/happy-holidays\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/beingbobblog.com\/happy-holidays\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/beingbobblog.com\/happy-holidays\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/beingbobblog.com\/happy-holidays\/wp-json\/wp\/v2\/comments?post=1126"}],"version-history":[{"count":0,"href":"https:\/\/beingbobblog.com\/happy-holidays\/wp-json\/wp\/v2\/posts\/1126\/revisions"}],"wp:attachment":[{"href":"https:\/\/beingbobblog.com\/happy-holidays\/wp-json\/wp\/v2\/media?parent=1126"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/beingbobblog.com\/happy-holidays\/wp-json\/wp\/v2\/categories?post=1126"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/beingbobblog.com\/happy-holidays\/wp-json\/wp\/v2\/tags?post=1126"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}