{"id":1341,"date":"2016-05-17T05:32:52","date_gmt":"2016-05-17T09:32:52","guid":{"rendered":"https:\/\/www.beingbobblog.com\/?p=1341"},"modified":"2016-08-17T07:09:46","modified_gmt":"2016-08-17T11:09:46","slug":"online-marketing-techniques-of-successful-real-estate-agencies","status":"publish","type":"post","link":"https:\/\/beingbobblog.com\/happy-holidays\/online-marketing-techniques-of-successful-real-estate-agencies\/","title":{"rendered":"Online Marketing Techniques of Successful Real Estate Agencies"},"content":{"rendered":"

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\"37193912\"<\/a>Now more than ever, the Internet has become the primary method used by home buyers when looking for a new home. Online searches and listings have made it easier for prospective home buyers to find their dream homes.<\/p>\n

In 2013, 90 percent of home buyers did research online before choosing to buy their homes. Additionally, 76 percent of home buyers actually drove by homes that they found on the Internet.<\/p>\n

It\u2019s clear that the Internet has become a staple in the world of real estate. This is great for home buyers and realtors too.<\/p>\n

However, this paradigm shift has created new challenges for real estate agencies and realtors. The advent of social media and content marketing has given everyone a voice. Realtors no longer have to rely on traditional\u00c2\u00a0advertising to gain exposure.<\/p>\n

While this has made it easier for agents to market themselves, it has also brought new challenges. Since any real estate agent can build a website and begin spreading their message online, it\u2019s now become harder for firms to differentiate themselves from their competition:\u00c2\u00a0How do you stand out from all the other real estate firms in your area?<\/em><\/p>\n

This post will provide you with some sound online marketing techniques that will help you distinguish your firm. With hard work and focus, you can successfully build a viable and prominent brand in your community.<\/p>\n

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Online Marketing Rule of Thumb<\/h2>\n

The main rule of thumb that online marketing firms should follow is simply this: you must provide as much value as possible.<\/p>\n

Your online efforts will be\u00c2\u00a0pointless if they don\u2019t\u00c2\u00a0provide a distinct benefit to your readers. Everything you do online should be\u00c2\u00a0done in a way that provides useful information, solves a problem, or answers specific questions.<\/p>\n

Create Guides<\/h3>\n

Create\u00c2\u00a0guides that help your readers better understand your market. These\u00c2\u00a0free\u00c2\u00a0guides should\u00c2\u00a0give value to your readers.<\/p>\n

Here\u2019s some examples:<\/p>\n