{"id":1376,"date":"2016-11-26T00:44:03","date_gmt":"2016-11-26T04:44:03","guid":{"rendered":"https:\/\/www.beingbobblog.com\/?p=1376"},"modified":"2018-04-25T12:36:41","modified_gmt":"2018-04-25T16:36:41","slug":"seo-success-how-long-does-it-take","status":"publish","type":"post","link":"https:\/\/beingbobblog.com\/happy-holidays\/seo-success-how-long-does-it-take\/","title":{"rendered":"SEO Success: How Long Does It Take?"},"content":{"rendered":"

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\"Real<\/a>Success with a search engine optimization (SEO) campaign doesn\u2019t happen overnight. There is no magic bullet that instantly boosts your search engine rankings or gets thousands of visitors to your website. Rather, real estate SEO success requires the long-term approach: gradually optimizing your online presence, creating lots of interesting content, sharing that content across social media and email, and conducting an array of other activities.<\/p>\n

Continue reading to learn how long it takes to set up each aspect of your real estate SEO strategy, when you can expect to see the fruits of your labor, and how to maintain and enhance your standing on search engine results pages (SERPs).<\/p>\n

Essential Real Estate SEO Tasks<\/h2>\n

From blogging and advertising to social media and email marketing, your real estate SEO tactics are all interconnected. Done right, each of these activities can help your website get found in SERPs, guide the right people to your website, and, eventually, fill your contacts database chock-full of leads. But each of these areas takes a different amount of time and requires a different approach.<\/p>\n

Here\u2019s the optimal order in which to take care of the marketing tasks necessary for real estate SEO success.<\/p>\n

1) \u00c2\u00a0Get a responsive website.<\/h3>\n

This is the one real estate website SEO task that\u2019s simply a one-time deal. Securing a responsive real estate website\u00c2\u00a0is paramount before conducting any other SEO maneuvers. Check out website providers to determine which site is best for your online marketing needs. Look for specific functionality in sites, like a practical navigation setup and the ability to add lead capture forms. Above all, make sure it looks and functions perfectly on mobile devices.<\/p>\n

This is important not only because Google greatly prefers to see mobile functionality for websites (so much so it created a how-to guide to maximizing sites for mobile), but also because more and more real estate searches today take place on smartphones and tablets, as evidenced in Google\u2019s graphic below:<\/p>\n

\"Google<\/a><\/p>\n

Switch to a responsive website if you don\u2019t have one, then take on the content creation, optimization, and promotion activities below. You\u2019ll thank yourself in the long run, as mobile becomes even more vital to a successful real estate SEO scheme.<\/p>\n

2) \u00c2\u00a0Conduct keyword research.<\/h3>\n

Next up on the SEO priority list is conducting thorough keyword research. This is one of the core SEO activities that takes a considerable amount of time to perform and is never complete. Long-tail keywords\u00c2\u00a0that are popular or weak today may be the opposite next week, meaning you have to dedicate time once every few weeks to ensure you implement popular terms and phrases in your content that will help your site get found by local buyers and sellers.<\/p>\n

Given the nature of keyword research, there is no point in time where you can say, \u00e2\u20ac\u0153Well, I\u2019ve done enough to succeed with my SEO.\u00e2\u20ac\u009d It\u2019s a necessary evil in the world of real estate search engine optimization, but one that will pay dividends over the long haul.<\/p>\n

3) \u00c2\u00a0Begin blogging regularly.<\/h3>\n

Next up, optimize your real estate blogging strategy. Generate lots of interesting real estate blog ideas and produce posts that appeal to your target audience. For example, compile local market data for your audience, tell buyers what to look for in properties in your area, advise sellers on how to price their homes \u00e2\u20ac\u201d anything that makes you stand out as the ideal agent in your community is perfect, just be sure to use your keywords in your blog posts.<\/p>\n

Come up with a list of 10 or so terms that are highly searched by local buyers and sellers. Use one or two focus keywords for each article. Do this many times over with your content (while continuing to research new, better keywords) and you\u2019ll begin to improve in SERPs.<\/p>\n

4) \u00c2\u00a0Construct landing pages.<\/h3>\n

Whereas long-tail terms are optimal for blog content, landing pages on your site should focus on primary keywords \u00e2\u20ac\u201d ones that are consistently searched by your audience. For instance, a long-tail term for your market may be \u00e2\u20ac\u0153two-floor brownstones in Bushwick Brooklyn,\u00e2\u20ac\u009d but \u00e2\u20ac\u0153Brooklyn homes for sale\u00e2\u20ac\u009d is likely to generate more traffic due\u00c2\u00a0to its more general nature.<\/p>\n

There is no right number of landing pages to create for your website. It\u2019s better to try several options to find those that produce the best results. Identify ones you think buyers and sellers would find most useful. For example, a lifestyle page that exhibits all of the great restaurants, theaters, nightlife spots, parks, and other amenities could help drive a considerable amount of the right traffic to your site.<\/p>\n

5) \u00c2\u00a0Delve into the world of advertising.<\/h3>\n

Many of the same keywords you utilize in your on-page real estate SEO can also be used in your real estate advertising. Become familiar with\u00c2\u00a0Google AdWords<\/a> and the process of researching keywords for ads \u00e2\u20ac\u201d which differs in some ways from keyword research for your site. Primarily, finding the right keywords for ads is based on cost per click: The more popular and competitive a keyword is, the higher it costs to bid on it and get your ads shown above others.<\/p>\n

Mastering real estate advertising takes dedication in terms of time and effort. Regularly find and bid on new keywords for your ads \u00e2\u20ac\u201d along with creating compelling copy \u00e2\u20ac\u201d and you\u2019ll be well on your way to becoming better acquainted and proficient with AdWords. Expect this process of familiarizing yourself to take a few months.<\/p>\n

6) \u00c2\u00a0Build your social media presence.<\/h3>\n

Regarding ease of set up, one SEO task that you won\u2019t expend much energy completing is creating your real estate social media accounts. The usual suspects like Facebook, Twitter, and Google+ are the prime places to start, since sharing your content on those sites typically yields the best results. Don\u2019t neglect other social platforms like LinkedIn and Instagram, though \u00e2\u20ac\u201d the former of which can generate lots of real estate leads, and the latter of which can bolster your brand awareness (when used correctly).<\/p>\n

After developing your social media presence, use social scheduling and monitoring tools to automate tweets, updates, and other posts and make it simple to track the success of your online presence. The ways in which social media affects SEO are numerous: Primarily, you can build links through social and drive traffic to your site.<\/p>\n

7) \u00c2\u00a0Create some videos for your site.<\/h3>\n

Home walk-throughs, updates about local market conditions, testimonials, interviews \u00e2\u20ac\u201d these are just a sample of the real estate video marketing content you can create for your site and YouTube account and, gradually, better your SEO. Whether you use a mobile app or a professional camera, videos have proven to lead to significant improvements in SERPs for pros and brands of all kinds, so start recording today.<\/p>\n

There are several great video apps for smartphones and tablets, each of which has simple filming and editing features anyone can figure out, so don\u2019t think you need to master some fancy video camera to get professional-looking results.<\/p>\n

8) \u00c2\u00a0Get lots of links on other websites.<\/h3>\n

The whole point of these promotional tasks is not only to drive traffic to your site, but also to build links leading back to your site. Yes, your email recipients and social media followers may share your content on their sites, but you don\u2019t want just anyone linking to your content. Try to get big fish \u00e2\u20ac\u201d those with sites that rank highly in SERPs and have a positive online reputation in the eyes of Google and Bing \u00e2\u20ac\u201d to link to and mention your content.<\/p>\n

Develop a list of notable real estate industry members, publications, blogs, and other outlets you think would be interested in your content. Then, reach out to them to let them know you\u2019ve created some great content. Don\u2019t just ask them to share it, though. Rather, explain the content\u2019s value. Asking for links only comes across as desperate and rarely leads to actual external linking, so try to build relationships with these folks to raise the chances that they will share your content.<\/p>\n

When to Expect Real Estate\u00c2\u00a0SEO Results<\/h2>\n

The great news is that time invested in mastering SEO for real estate pays dividends \u00e2\u20ac\u201d as long as you remain committed.<\/p>\n

Many agents initially have roadblocks to success with real estate SEO. For instance, a study by Ascend2 found more than 40 percent of professionals working with SEO cited lack of search optimization budget and know-how as the top impediments to success with their SEO campaigns. Having said that, half of these pros stated SEO effectiveness grew for their businesses year-over-year, meaning their efforts paid off the longer they stuck with their SEO strategies.<\/p>\n

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What else do you want to know to\u00c2\u00a0better your real estate SEO strategy? Share your thoughts with us in the comments below.<\/strong><\/p>\n

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\"Bookmark<\/span><\/a><\/strong><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

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