{"id":1392,"date":"2018-04-16T13:08:03","date_gmt":"2018-04-16T17:08:03","guid":{"rendered":"https:\/\/www.beingbobblog.com\/?p=1392"},"modified":"2019-11-12T21:33:02","modified_gmt":"2019-11-13T01:33:02","slug":"top-20-social-media-tools","status":"publish","type":"post","link":"https:\/\/beingbobblog.com\/happy-holidays\/top-20-social-media-tools\/","title":{"rendered":"Social-Media Tools to consider in 2018"},"content":{"rendered":"

\"social<\/a>Social media is here to stay in the marketing world and, by all accounts, it will only further penetrate all aspects of life and work. As we enter 2016, many social-media experts are already forecasting the\u00c2\u00a0direction of social media\u00c2\u00a0in the new year.<\/p>\n

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To be prepared, it\u2019s that time of year to organize our social-media tool boxes, adding some new tools that can be game-changers in terms of how effective this platform is for certain strategic objectives. Here are 20 recommended social-media tools to add to your game plan,\u00c2\u00a0if you don\u2019t have them already.<\/p>\n

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1.\u00c2\u00a0Canva<\/strong><\/h2>\n

With the need to include more visual content as part of your social-media posts, you can turn to Canva<\/a> for high-quality images that fit your budget. They offer numerous templates that help you look like a great designer, even if you don’t always know exactly what you are doing.<\/p>\n

2.\u00c2\u00a0Buffer<\/strong><\/h2>\n

Posting your social-media content across multiple social media accounts gets a whole lot easier with this tool<\/a>. It allows you to create a posting schedule for your Twitter, LinkedIn, Facebook, Pinterest and Google+ pages all in one place, creating a queue and saving you considerable time.<\/p>\n

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3.\u00c2\u00a0Brand24<\/strong><\/h2>\n

Rather than have to search around for what people are saying about your brand, Brand24<\/a> delivers real-time information on what\u2019s been said as well as what is going on with your competition. This continual insight can help you effectively respond to positive and negative comments across your social-media platforms, so you can stay engaged with your audience as well as effectively gauge any potential sales opportunities.<\/p>\n

4.\u00c2\u00a0Edgar<\/strong><\/h2>\n

It\u2019s okay to re-use old content on social media as long as its relevant, but it is often hard to find that great content among the daily social-media posts. Edgar<\/a> can solve that by helping you to locate some of that incredible content that many followers may have missed, because they were inundated with the constant flow of information. But they might\u00c2\u00a0catch your great information this time around.\u00c2\u00a0This social-media tool provides a way to categorize your posts, so you can more easily track down the content that you want to re-post in the near future.<\/p>\n

5.\u00c2\u00a0Bundlepost<\/strong><\/h2>\n

This social-media tool<\/a> is another option for scheduling your posts but one that comes with features that improve upon other options. One highlight is Bundlepost will replace common niche keywords with hashtags, vastly improving your engagement results.<\/p>\n

6.\u00c2\u00a0Nuzzel<\/strong><\/h2>\n

As both a web and iOS app, this social-media tool<\/a> helps you organize the stories shared by your Facebook and Twitter friends, aggregating the information into easy-to-read links and providing a way to add influencers that you can leverage for your own marketing needs. You can also go deeper by accessing the stories shared by friends of friends to develop a better understanding of your audience.<\/p>\n

7.\u00c2\u00a0Cyfe<\/h2>\n

To understand what is working and not working, it\u2019s important to add many analytics tools to your social media toolbox. Cyfe<\/a> delivers detailed reports related to SEO, Google Analytics, AdWords and brand mentions that even a small-business owner can afford to use. It also gives you customizable dashboards to store and review this data. Beyond just its social-media application, Cyfe also helps with industry and competitor research as a business intelligence tool that helps turn data and trends into actionable insights.<\/p>\n

8.\u00c2\u00a0Social Clout<\/strong><\/h2>\n

As another analytics tool, Social Clout<\/a> looks at where you can make significant improvements in engagement, campaigns\u00c2\u00a0and keywords. It also delivers reports on demographics and social-media results. All of these reports provide data on multiple social-media accounts to help you track the progress and be able to note the differences in responses across platforms.<\/p>\n

9.\u00c2\u00a0SecureMySocial<\/strong><\/h2>\n

Tracking what is being said on social media goes beyond just looking after your audience. You need to consider what your employees are saying and doing that might reflect on the company. This tool provides a way<\/a> to get an alert in real\u00c2\u00a0time if any social-media posts which others make\u00c2\u00a0violates a company policy or the law. It is also possible for you to have the \u00c2\u00a0person posting information get a notification that they are in violation, which could help maintain the reputation of the company when you don\u2019t necessarily have time to track every post.<\/p>\n

10.\u00c2\u00a0AgoraPulse<\/strong><\/h2>\n

If you primarily use Facebook and Twitter for business, this tool enhances<\/a> what you can do with both social-media platforms, offering customer relationship management\u00c2\u00a0software, applications, analytics reports, contests and more.<\/p>\n

11.\u00c2\u00a0Nuvi<\/strong><\/h2>\n

As an analytics tool, Nuvi<\/a> can see what others cannot see in terms of Facebook conversations, including private and public posts. This means you can get insights into what people are saying behind the scenes that can help you to further shape your social media messages.<\/p>\n

12.\u00c2\u00a0Follower Wonk<\/strong><\/h2>\n

As a Moz app solely for Twitter analytics, Follower Wonk<\/a> helps you find, analyze\u00c2\u00a0and optimize your social-media efforts on this platform. You can get deeper information about your followers, where they are located, and when they tweet plus the ability to locate new influencers and optimize your own tweets.<\/p>\n

13.\u00c2\u00a0Feedly<\/strong><\/h2>\n

To help gauge what others are saying in terms of content and identify the key industry trends in relevant information that should shape your own social-media posts, Feedly<\/a> offers content curation and content sharing that integrates with Buffer.<\/p>\n

14.\u00c2\u00a0Inkybee<\/strong><\/h2>\n

This social-media tool<\/a> provides a way for you to locate those influencers who can elevate your brand and attract more potential customers. It provides a way for you to search for bloggers and social-media celebrities interested in your industry, so you can connect with them.<\/p>\n

15.\u00c2\u00a0Adobe Post<\/strong><\/h2>\n

This app is a new to the photo\u00c2\u00a0scene app but has become something very near to my heart. I use it for creating stunning photos<\/a> for my blog and social-media presence. Best part about it is that it’s free. You simply choose from millions of photos, and it’ll put together what looks like the best presentation in the world.<\/p>\n

16.\u00c2\u00a0Sendible<\/strong><\/h2>\n

This is a powerful social-media tool<\/a> that brings together all aspects of your social-media management responsibilities. This includes pulling all posts and comments into one dashboard for analysis, measurement\u00c2\u00a0and engagement. Other features include publishing, collaboration, customer relationship management\u00c2\u00a0and mobile tools.<\/p>\n

17.\u00c2\u00a0Person App<\/strong><\/h2>\n

This app essentially puts a face<\/a> to all those followers and friends in the social-media world. You can also create specific personas that then interact with this audience. Together, social media becomes more personalized and human.<\/p>\n

18.\u00c2\u00a0Openr<\/strong><\/h2>\n

Make the most of your social-media efforts with this tool<\/a>, which lets you add a promotional message to any message you share on your social-media profiles. The result is more leads and traffic while letting you learn more about your audience.<\/p>\n

19.\u00c2\u00a0Socedo<\/strong><\/h2>\n

Marketing automation is increasingly driving success for businesses\u00c2\u00a0in terms of enhancing\u00c2\u00a0sales whilst reducing cost and effort. Socedo<\/a>automates the lead generation process by bringing in relevant prospects\u00c2\u00a0through social media. The platform matches users’ interest with your defined criteria and engages prospective customers, automatically using a customizable workflow. In addition, Socedo also provides analytics and insights, so you can fine-tune and tweak the workflow in order to get better quality leads.<\/p>\n

20.\u00c2\u00a0Babbly<\/strong><\/h2>\n

Meanwhile, virality is one of the main goals of marketing through social-media channels. Babbly<\/a> enables you to amplify your audience by sharing content through its own community of users and influencers. The tool is very simple. You just enter or paste the URL you want to promote, and the platform does its job. Babbly comes in a straightforward interface that’s also mobile-friendly, which means you can grab attention for your content across different kinds of devices.<\/p>\n

While there are hundreds of apps and tools now available that deserve your consideration as viable solutions to enhance your social-media presence and investment, these 20 social-media tools offer a range in capabilities and costs to appeal to everyone from a growing startup to a full-fledged established company.<\/p>\n

\"Bookmark<\/span><\/a><\/strong><\/p>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"

Social media is here to stay in the marketing world<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[5,976,6,1100,8,9],"tags":[1096,1094,1093,1099,593,1095,276],"class_list":["post-1392","post","type-post","status-publish","format-standard","hentry","category-all-posts-comments","category-life","category-real-estate","category-social-media","category-stuff","category-technology","tag-adobe-post","tag-follower-wonk","tag-google-analytics","tag-person-app","tag-seo","tag-social-clout","tag-url"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","featured_image_urls":{"full":"","thumbnail":"","medium":"","medium_large":"","large":"","1536x1536":"","2048x2048":"","chromenews-featured":"","chromenews-large":"","chromenews-medium":""},"author_info":{"display_name":"Being BOB","author_link":"https:\/\/beingbobblog.com\/happy-holidays\/author\/admin\/"},"category_info":"All Posts & Comments<\/a> Life<\/a> Real Estate<\/a> Social Media<\/a> Stuff<\/a> Technology<\/a>","tag_info":"Technology","comment_count":"0","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p822aG-ms","_links":{"self":[{"href":"https:\/\/beingbobblog.com\/happy-holidays\/wp-json\/wp\/v2\/posts\/1392","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/beingbobblog.com\/happy-holidays\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/beingbobblog.com\/happy-holidays\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/beingbobblog.com\/happy-holidays\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/beingbobblog.com\/happy-holidays\/wp-json\/wp\/v2\/comments?post=1392"}],"version-history":[{"count":0,"href":"https:\/\/beingbobblog.com\/happy-holidays\/wp-json\/wp\/v2\/posts\/1392\/revisions"}],"wp:attachment":[{"href":"https:\/\/beingbobblog.com\/happy-holidays\/wp-json\/wp\/v2\/media?parent=1392"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/beingbobblog.com\/happy-holidays\/wp-json\/wp\/v2\/categories?post=1392"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/beingbobblog.com\/happy-holidays\/wp-json\/wp\/v2\/tags?post=1392"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}