{"id":885,"date":"2014-12-04T00:47:50","date_gmt":"2014-12-04T04:47:50","guid":{"rendered":"https:\/\/www.beingbobblog.com\/?p=885"},"modified":"2015-03-23T10:14:13","modified_gmt":"2015-03-23T14:14:13","slug":"build-your-personal-brand-the-right-way","status":"publish","type":"post","link":"https:\/\/beingbobblog.com\/happy-holidays\/build-your-personal-brand-the-right-way\/","title":{"rendered":"Building Your Personal Brand"},"content":{"rendered":"
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Nobody likes someone who is an ego-maniac. \u00c2\u00a0However, a lot of real estate agents get a bad rap, because some agents think that to build a great personal brand, they need to talk about how great they are.\u00c2\u00a0 This is very put offish for many people \u00e2\u20ac\u201c especially your Gen X and Gen Y clients who are slow to trust and quick to judge anyone who calls themselves an \u00e2\u20ac\u02dcexpert.\u2019<\/strong><\/p>\n

\"\"<\/a>Personal branding \u00e2\u20ac\u201c the art of packaging and presenting yourself has become so vital to both career and business development \u00e2\u20ac\u201c especially as a real estate agent.<\/strong><\/p>\n

\u00c2\u00a0<\/strong><\/em><\/p>\n

Here are some simple strategies that real estate agents can use to instantly set themselves apart from the pack:<\/strong><\/em><\/p>\n

\u00c2\u00a0<\/span><\/strong><\/p>\n

\u00c2\u00a0<\/span><\/strong><\/p>\n

\u00c2\u00a0<\/span><\/strong><\/p>\n

\u00c2\u00a0<\/span><\/strong>Craft a Compelling Pitch<\/span><\/strong><\/p>\n

You need to be able to clearly define yourself, and sum up precisely what it is you do, in 30 seconds or less. When in doubt, make a simple bullet point list of the skills you excel at. Ask yourself: How do I see myself? Your pitch needs to be brief, to the point.<\/strong><\/p>\n

Take Control of Your Your Name<\/span><\/strong><\/p>\n

Input your name or your business\u2019s name in Google, and see what comes up. It\u2019s vital that the majority of results that appear \u00e2\u20ac\u201c especially the first ones, all speak to the same clear message. You should not only own a website with your personal name as the domain (a given, right?!) \u00e2\u20ac\u201c you should also have profiles on all major social networking services (Facebook, Twitter, and LinkedIn) under the same name. Even if you plan to do nothing else on social media \u00e2\u20ac\u201c as a minimum \u00e2\u20ac\u201c set up your profile.<\/strong><\/p>\n

Create Strong Branding Platforms<\/span><\/strong><\/p>\n

Personal branding is about establishing yourself as someone that brings unique, indispensable real estate services and skills to the table. You need to create platforms (blogs, Facebook pages, online video channels, etc.) that can help broadcast your skills and experience to as many people as possible. All of these platforms should also be stamped with your signature name, logo and imagery. Once built, it pays to pump out content through them that illustrates your expertise.<\/strong><\/p>\n

Be Generous with Your Time<\/span><\/strong><\/p>\n

Acts of kindness and generosity serve to generate goodwill and help build invaluable relationships and contacts that can pay off immeasurably. Charitable work presents great opportunities to establish trust, grow your personal\/professional network and make a positive impact \u00e2\u20ac\u201c you never know when it might lead to a vital mention or referral. Go above and beyond the call of duty. It doesn\u2019t just speak to personal values and work ethic. It also presents a prime opportunity to demonstrate your expertise.<\/strong><\/p>\n

Accessibility is the Name of the Game<\/span><\/strong><\/p>\n

Whether using blog posts, tweets or your professional Facebook page, accessibility is the name of the game. Not only do people need to know you\u2019re out there \u00e2\u20ac\u201c they also need to know where and how to reach you, that you\u2019re available to connect as needed and will respond to requests for outreach in a timely fashion. This doesn\u2019t mean having to broadcast your personal information to the world or staying up until 3 a.m. responding to 200 e-mails . But it does necessitate that you not build too many layers of insulation between yourself and incoming queries, and be respectful of acknowledging people\u2019s questions and feedback (even if it\u2019s just through a series of blog posts).<\/strong><\/p>\n

\u00c2\u00a0<\/strong><\/p>\n

The bottom line: <\/strong>If you want to be a go-to real estate agent, you\u2019ve got to earn people\u2019s trust. That means being genuine, listening and responding quickly!<\/strong><\/p>\n

\"\"<\/a>Bonus tip #1<\/span>: <\/em>At some point you will want to work with a professional designer or your broker’s marketing department to help create your brand for you \u00e2\u20ac\u201c i.e. your look, logo, imagery, etc. Don\u2019t take a short-cut! Using their expertise will help save you time and money in the long-haul!<\/strong><\/p>\n

<\/a>Bonus tip #2<\/span>:<\/em> Be respectful of your brokerage\u2019s brand and image. Although you are independent, pay attention to style guides and\/or branding standards your brokerage has published. There are so many ways to differentiate and brand yourself but still stay within your brokerage branding guidelines.<\/strong>
\nWould love your comments and feedback \u00e2\u20ac\u201c please leave me a comment below!<\/strong><\/p>\n


\n<\/span>\"Bookmark<\/span><\/a><\/strong>
\n<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Nobody likes someone who is an ego-maniac. \u00c2\u00a0However, a lot<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[5,6,9],"tags":[218,217,219,220,221],"class_list":["post-885","post","type-post","status-publish","format-standard","hentry","category-all-posts-comments","category-real-estate","category-technology","tag-control-name","tag-craft-compelling-pitch","tag-create-strong-branding-platforms","tag-generous-time","tag-name-game"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","featured_image_urls":{"full":"","thumbnail":"","medium":"","medium_large":"","large":"","1536x1536":"","2048x2048":"","chromenews-featured":"","chromenews-large":"","chromenews-medium":""},"author_info":{"display_name":"Being BOB","author_link":"https:\/\/beingbobblog.com\/happy-holidays\/author\/admin\/"},"category_info":"All Posts & Comments<\/a> Real Estate<\/a> Technology<\/a>","tag_info":"Technology","comment_count":"0","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p822aG-eh","_links":{"self":[{"href":"https:\/\/beingbobblog.com\/happy-holidays\/wp-json\/wp\/v2\/posts\/885","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/beingbobblog.com\/happy-holidays\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/beingbobblog.com\/happy-holidays\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/beingbobblog.com\/happy-holidays\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/beingbobblog.com\/happy-holidays\/wp-json\/wp\/v2\/comments?post=885"}],"version-history":[{"count":0,"href":"https:\/\/beingbobblog.com\/happy-holidays\/wp-json\/wp\/v2\/posts\/885\/revisions"}],"wp:attachment":[{"href":"https:\/\/beingbobblog.com\/happy-holidays\/wp-json\/wp\/v2\/media?parent=885"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/beingbobblog.com\/happy-holidays\/wp-json\/wp\/v2\/categories?post=885"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/beingbobblog.com\/happy-holidays\/wp-json\/wp\/v2\/tags?post=885"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}