{"id":978,"date":"2010-08-01T13:35:36","date_gmt":"2010-08-01T17:35:36","guid":{"rendered":"https:\/\/www.beingbobblog.com\/?p=978"},"modified":"2010-08-01T13:56:13","modified_gmt":"2010-08-01T17:56:13","slug":"does-your-blog-suffer-from-writing-mistakes","status":"publish","type":"post","link":"https:\/\/beingbobblog.com\/happy-holidays\/does-your-blog-suffer-from-writing-mistakes\/","title":{"rendered":"Does Your Blog Suffer From Writing Mistakes?"},"content":{"rendered":"

\"\"<\/a>So, you can have a well-designed website or blog. You can even have an optimized website that ranks high in the search engines for top keywords. But if you don\u2019t have conversion-driven copy, it\u2019s all for nothing. Simply put, your blog copy is what determines whether or not a visitor returns.<\/strong><\/p>\n

The good news is writing blog copy that attracts followers is actually easier than you might think. The key is to avoid these common copywriting mistakes.<\/strong><\/p>\n

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Too much \u00e2\u20ac\u0153we-we\u00e2\u20ac\u009d talk<\/span><\/strong>\u00e2\u20ac\u201d<\/span>I hate to burst your bubble, but your followers don\u2019t want to hear you rambling on and on about how great you think you are. \u00c2\u00a0Readers\/followers only care about one thing: What\u2019s in it for them? \u00c2\u00a0 With that in mind, you shouldn\u2019t be saying \u00e2\u20ac\u0153we, we, we\u00e2\u20ac\u009d, but instead, you need to say \u00e2\u20ac\u0153you, you, you.\u00e2\u20ac\u009d <\/strong><\/p>\n

\u00c2\u00a0<\/strong>The copy is difficult to scan<\/span><\/strong>\u00e2\u20ac\u201dS<\/span><\/span><\/strong>tudies<\/strong><\/span> show that users tend to scan online content rather than read it word for word. In fact, online readers scan in an F-shaped pattern. \u00c2\u00a0That means you need to focus on making your blog copy as easy to scan as possible. \u00c2\u00a0You can do this by using short paragraphs, bulleted lists, bolded phrases, and by putting the most important information at the beginning of each new paragraph.<\/strong><\/p>\n

\u00c2\u00a0<\/strong>Weak headlines lose readers\u00e2\u20ac\u201d<\/span>Your headline should never be an afterthought. \u00c2\u00a0It needs to be something you put a lot of thought and effort into. \u00c2\u00a0Remember, this is the first thing a new visitor will see. \u00c2\u00a0The headline needs to suck them in. \u00c2\u00a0You can do this by focusing your headline around a unique benefit of your product or service. \u00c2\u00a0Keep it customer-centric!<\/strong><\/p>\n

<\/strong>What\u2019s the benefit?\u00e2\u20ac\u201d<\/span>Speaking of benefits, your copy needs to clearly explain the main benefits of your products and services. \u00c2\u00a0In other words, let readers know how your product, topic or service will improve their lives. \u00c2\u00a0 Just don\u2019t fall into the trap of trying to cover too many benefits as it becomes overwhelming and too much to process. \u00c2\u00a0 Narrow it down, and focus on the biggest benefits of doing business with you \u00c2\u00a0or following your blog.\"\"<\/a>
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What are some other blog writing mistakes you\u2019ve seen? \u00c2\u00a0Share your thoughts by leaving a comment!<\/strong><\/p>\n


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\n<\/span>\"Bookmark<\/span><\/a><\/strong>
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So, you can have a well-designed website or blog. You<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[5,6,8,9],"tags":[],"class_list":["post-978","post","type-post","status-publish","format-standard","hentry","category-all-posts-comments","category-real-estate","category-stuff","category-technology"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","featured_image_urls":{"full":"","thumbnail":"","medium":"","medium_large":"","large":"","1536x1536":"","2048x2048":"","chromenews-featured":"","chromenews-large":"","chromenews-medium":""},"author_info":{"display_name":"Being BOB","author_link":"https:\/\/beingbobblog.com\/happy-holidays\/author\/admin\/"},"category_info":"All Posts & Comments<\/a> Real Estate<\/a> Stuff<\/a> Technology<\/a>","tag_info":"Technology","comment_count":"0","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p822aG-fM","_links":{"self":[{"href":"https:\/\/beingbobblog.com\/happy-holidays\/wp-json\/wp\/v2\/posts\/978","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/beingbobblog.com\/happy-holidays\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/beingbobblog.com\/happy-holidays\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/beingbobblog.com\/happy-holidays\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/beingbobblog.com\/happy-holidays\/wp-json\/wp\/v2\/comments?post=978"}],"version-history":[{"count":0,"href":"https:\/\/beingbobblog.com\/happy-holidays\/wp-json\/wp\/v2\/posts\/978\/revisions"}],"wp:attachment":[{"href":"https:\/\/beingbobblog.com\/happy-holidays\/wp-json\/wp\/v2\/media?parent=978"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/beingbobblog.com\/happy-holidays\/wp-json\/wp\/v2\/categories?post=978"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/beingbobblog.com\/happy-holidays\/wp-json\/wp\/v2\/tags?post=978"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}