Take Social Networking Seriously!

This should scare the crap out of you!

Don’t think Facebook is about business? Think about this just for a moment. Let’s compare Facebook and Google from a real estate marketing standpoint. In Google’s eyes, you’re just a number (an IP address), Sure, they may know your search habits and your favorite sites but that’s about it. From a marketing standpoint, they don’t have that much info about you. But now think about Facebook. What’s on your Facebook profile?

1. Your birthday
2. Your name (huge since everyone online want’s to operate under a veil of anonymity)
3. Who you’re friends with
4. Your location – freaked out yet? Let’s keep going…
5. Your cell phone number
6. Who your friends are friends with

Basically, Facebook has every single detail about their users.  Now here is the kicker, almost all of this information is behind lock and key (your login information). In other words, none of the information is available to Google!  A third of the entire internet population has a Facebook account.  That’s a staggering figure! Over 5 billion pieces of information is shared on Facebook each month. And Google is locked out from almost all of this information. Essentially, Facebook is a second version of the Internet.  Facebook’s goal is not simply to be a social network. They want to be the communication hub. And to be honest, they are doing a darn good job of it.

Search Via Facebook Versus Google

More and more, people are relying on their friends recommendations to search the Internet. Search on Google for a local restaurant and you’ll get ton of results based on Google’s math formula. But search in Facebook and you’ll see restaurants that your friend’s have visited along with their recommendation. Obviously the latter is a more trusted resource. You Better Be Sharing Links on Facebook. But Facebook isn’t just limiting search to inside it’s walls, the new Facebook search shows articles and external sites that your friend has recommended. Still think it’s pointless to share your links and articles on Facebook?

Every Move You Make, Every Breath You Take, Facebook Will Be Watching You! Before reading any further take a minute to look at this video about where social media has and is taking us!

Thanks to things like Facebook Connect and OpenStream, Facebook now can follow you outside of “their” Internet. That’s because more and more sites are incorporating Facebook Connect. Basically, Facebook Connect allows you to login to sites using your Facebook account. But as soon as you do, Facebook now has the right to track a visitors every move throughout the Internet.

So let’s bring it back around.

This post is not designed to scare the heck out of you or call Facebook an internet stalker.  It’s to show you there is tremendous potential in Facebook and aligning yourself with Facebook. From a business perspective, getting fully onboard with Facebook is probably one of the best (and smartest) moves you can make. Remember, you have to think like a marketer. This information shouldn’t freak you out but instead get you excited. Tired of the mickeymouse@yahoo.com leads? Connect with people on Facebook. You’ll know everything about your “friend”. Once you’re privy to the information, use it to deliver high value targeted to them.

Facebook Offers Incredible Information at Your fingertips!

Lastly, Facebook is amazing. It’s one of the few places that can deliver extremely targeted information to consumers. On Facebook, you don’t have to worry about everyone hiding behind a veil of anonymity. It’s absolutely incredible how much target information is at your fingertips. You not only know all your consumer’s contact information (which by the way, is always current unlike your out of date database), you know your consumer’s every move they make (status updates).

BTW, want to be my Facebook friend?

Let us know how you use Facebook to your advantage and to generate business. Don’t worry sharing a few ideas won’t take money out of your pockets.  Real Estate business is being done on Facebook locally. We hear it from not only our own agents but many of those we are recruiting.  Social marketing is here to stay, climb aboard.  How do you use Facebook?

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